2012 - Phone Card Industry Year in Review

Well we are just about ready to say farewell to another year and for the phone card business, it wasn't the most exciting of years in recent history. Unfortunately just like the year before, the top stories continued to be focused around the FTC crack down on deceptive practices in the industry and bankruptcies.

Some of the top phone card related stories of 2012 included:

• The once powerful STI going into Chapter 11 Bankruptcy protection (Vivaro is the parent company)
• Skype pushing into the hard card space (available at 7-11, Best Buy and Radio Shack)
• FTC fining DR Phone Card for deceptive marketing practices (case still ongoing)
• IDT expanding it's Point of Sale activation products into Rite Aid stores
• Millenium Telecard paying a 2.3 million dollar settlement to FTC for alleged deceptive marketing practices
• Consumer Reports publishing scathing review on phone cards finding that most cards tested delivered far lower than the advertised minutes. This report led a month long media flurry around the subject, painting a terrible picture for an industry which cannot afford more negative press!

While all of the above are definitely not positive news items that is not to imply that there were not at least a few positive things this past year. For starters in 2012 there was a huge expansion and mass acceptance of the "virtual" type cards also known as Pinless products. The most popular of which seems to be the IDT Boss Revolution offer followed hot on their heels by VoxCall a SpeedyPin product. Another positive in 2012 was the huge growth seen with the International Mobile Top Up products (IMTU). The margins are a ot lower than traditional calling cards but the consumer demand is there and it has helped many distributors replace some of their lost calling card business.

To all of my readers and those in the business have a Happy and Safe New Year!

Here is to better things in 2013!

Updates on Vivaro Corp. Bankruptcy

It has been about three months now since the powerhouse phone card company Vivaro Corporation and it's child companies STI Prepaid LLC, Epana and Kare Distribution entered into chapter 11 bankruptcy protection (filed Sept 5th 2012). The company continues to operate but it is not clear as to how long they can continue to operate in this environment as some of their distributors begin to withhold payments (more about this later). Unfortunately since the initial filing news has been limited and the company representatives mostly tight lipped so I thought I would put out a post with all of the updates I could provide.

• In early September, Vivaro applied for and was granted by the courts the ability to continue to honor it's cards already in the channel.

• In mid September, Vivaro made it known that it was open to a buyout.

• In late September, Gustavo M. De la Garza the President of Vivaro Corporation, steps down from his position as chairman of The American PrePaid Phonecall Association (APPPA) and is replaced by Pete Pattullo, CEO of Network IP.

• According to an article in the Prepaid Press from October, Red Cherry/Sigma Prepaid took over distribution for Vivaro's NY/NJ cards and in contrast to what you would expect with a company in bankruptcy, Vivaro is giving more minutes than advertised in some cases. Most likely to help continue the consumer and distributor trust in their products.

• In early November, Vivaro sued one of it's major distributors Raza Communications over what it claims is $7.4 million in missed payments. No doubt more of these type of lawsuits will follow!

• Numerous lawsuits filed from the companies owed monies are in process against Vivaro.

There are clearly a lot of rumors floating around in the phone card world but I won't dive into those and will stick with the known facts right now. I will post more information as it becomes publicly available!