Thursday, September 13, 2007

Nobel Expands It's Online Calling Card Business Into the UK

As an online calling card retailer myself, I have to say I am envious of Nobel for their recent announcement of an expansion into the UK online calling card market. Next to the US, this is probably the next biggest calling card market in the world.

Nobel will be launching the web site Nobelcom.co.uk in the coming weeks and they should have no problem replicating their US success even though the UK market is fairly well saturated. In their business it's all about online advertising and implementing a strong organic search engine strategy as well as a sound PPC campaign.

With the calling card market getting more competitive here in the US, a lot of people have turned to other products and services, like prepaid mobile, voip services and prepaid cash cards to make up for the lost phone card revenue but in my mind going outside of the US is probably the best way to expand and/or keep your business growing. Some other markets of interest for phone cards are: Canada, Australia, Italy, Belgium, France, Spain, Portugal and Germany.

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