Canadian Prepaid Wireless Market

Not to leave our friends north of the border out I decided to write this next post on the Canadian prepaid wireless industry.

Prepaid Mobile Demographics in Canada:

• Total mobile phone subscribers = 17 million
• Percentage that are prepaid subsribers = 29% (double that of the US market at 15%)
• Prepaid mobile growth = the market saw it's largest growth in the early half of the decade with double digit percentages in 2003 and 2004
• Future prepaid mobile growth = The market has reached it's peak and growth is small (less than 1% growth per year) where as the US market has larger growth forecasts.
• Prepaid mobile has a 15% penetration in the total population
• Prepaid mobile brings in roughly 421 million per year in Canada

Provider Market Share:

• Rogers Wireless has 39% of the prepaid market in Canada
• Bell Wireless Alliance holds 36% of the prepaid market
• Teleus Mobility has 22% of the prepaid market
• Aliant Mobility has 2% of the market

Conclusion:

The prepaid market in Canada has matured and peaked at a much faster rate in Canada than in the US and growth, while small, is still going to be happening well into the next decade. Canadians have embraced prepaid more than the US market due to their lower average incomes and necessary expenditure controls.

Statistics are courtesy of http://www.sfu.ca/cprost/prepaid/early.htm