Union Telecard Alliance Manages VITARROZ Food Brand

I don't know if this is old news but I just learned that Union Telecard Alliance (UTA), IDT's calling card distribution company is now also managing their ethnic food service business, which includes the Hispanic food brand Vitarroz. I knew that IDT owned this company but it must be recently that they gave the management of this business over to UTA. So now you can buy phone cards and some sugar ridden orange soda at the same time :)

I suppose it makes sense considering the bulk of UTAs success comes with the Hispanic community but it seems like a little bit of a stretch for them to also try and sell grocery items.