Hispanic Demographics and Phone Service

In an interesting article on Meidapost's Marketing Daily web site called "Telecom Pushing Harder Than Ever Within Hispanic Market" the demographics of the Hispanic marketplace in the US are well laid out and help explain why more and more are moving away from phone cards and more to other telecom solutions.

In short order the Hispanic marketplace in the US is spending about 27.3 billion on phone services (17% of the total market) and is expected to rise to about 42.2 billion by 2012. Also noted is that about 65% of Hispanics now have cell phones.

Of note in this article is also that the Hispanic population is also more youth oriented in the US meaning that most are open to trying newer services and testing out the latest technology.

Add these two facts above and you have some of the explanation of why the phone card market is declining. With each passing year more and more telecom companies are targeting the Hispanic community meaning more competition and less sales for prepaid international phone cards.

Read the full article here