Media Attention Towards Shady Minute Calling Card Industry Continues

With each new day comes more media attention towards the crooked practices in the calling card industry. In the last month alone I have seen dozens of articles from major publications focusing on this topic:

USA Today - Shortchanging phone cards probed

Los Angeles Time - Watching for scams on prepaid calling cards

Orlando Sentenial - Users may come up short with low-cost phone calling cards

Columbus Dispatch - FTC cracks down on misleading phone cards

Arizona Star - Prepaid-phone-card-fraud is rampant

and many more!

What surprises me is that it hasn't seemed to change the way the phone card operators are doing business! You would think that with this press coverage and the IDT lawsuit, this business would take a stand and finally clean itself up for good! However, most of these guys seem to be stuck in a time warp and keep conducting business like it was 1999! The winner in this game is going to be the company that puts it's money where it's mouth is and cleans up their cards and conducts a strong marketing push to educate the consumers that their product is clean and delivers the minutes and quality advertised.

The market is shrinking and it is going to take some smart, consumer friendly company to come out of the mold and take a stand!