In a really cool marketing idea Virgin Mobile has created a special edition version of the Wild Card phone by Kyocera that will give those who own one special VIP access at the upcoming Virgin Mobile Festival (http://www.virginmobilefestival.com/) on August 9-10 in Baltimore Maryland. Performers at this show will include: Bob Dylan, Foo Fighters, Kanye West, Nine Inch Nails, Stone Temple Pilots and more.
In total there will be roughly about 15,000 of these special edition Wild Card phones available exclusively through all US Best Buy locations. This move will surely be a hit with their target demographic of teens and young adults and I don't doubt that they will sell all of these phones before the August concert.
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