Thursday, July 17, 2008

SDI and Locus Join Forces to Gain Market Share in Texas

In a press release this week Locus announced that they have established a partnership with SDI to distribute "fair value" calling cards in the state of Texas. SDI who is located in NY has a strong presence in the Texas market and Locus, who is a Telecom provider from NJ, feels that together they should be able to gather a strong market presence.

The trend in prepaid lately has been delivering "clean cards" and together these two companies hope their new "clean card" will revolutionise the marketplace. "Competition in the market place, especially in Texas, is at its peak. Customers have lots of choices and very busy lifestyles. In order to differentiate ourselves we needed to create a unique partnership with a calling card company that is known for its reliability, competitive rates, clear connections and fair value in a calling card experience," states Sohel Kapadia, CEO of SDI.

The only details released are that the first card would be the Hot Dog card which would then be followed up by others.

Read the full press release here

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