Viscom Gets Creative and Releases a Phone Card "Consumer Bill of Rights"

Viscom International Inc., an Atlanta based provider of phone cards and marketing services, created a new marketing gimmick to cash in on the recent bad press the phone card business has been receiving. They have created the first phone card "Consumer Bill of Rights" to help set a new standard on the phone card business.

Their Bill of Rights goes as follows:

-- The consumer will always receive the number of minutes that
is prompted on a call.

There will NEVER be a voice prompt given on a phone card that does not deliver what the consumer expects on that call -- the number of minutes on the voice prompt will ALWAYS be the number of minutes delivered on that call. If the voice prompt says 60 minutes, that does not mean 58 minutes.

-- Viscom fee information is 100% transparent.

All fees or other methods of reducing the original value or remaining balance will be disclosed on each card, rate posters, Viscom's Web site, and other point-of-sale materials.

-- Viscom products will be easy to use and understand.

Viscom products will always be easy to use (access numbers clearly identified), easy to understand (in the consumer's own language) and will explain exactly what the consumer will receive with their purchase (rate structure clearly explained).

-- Viscom offers real Spanish language customer service.

Viscom consumers will have full access to a live customer service representative, 24 hours a day, seven days a week, in the customer's own language.

-- Viscom offers a 100% product guarantee.

If the product does not work to the customer's satisfaction, Viscom will replace the product or provide a refund.

-- All Viscom products offer quality minutes.

Viscom offers a typical grace period of 25 seconds on each call to ensure customers are not charged if their call is answered by an answering machine or if they call a wrong number.

Source Marketwatch