The large Indian Telco Bharti announced this week that they have introduced their rechargeable online calling card product called Airtel CallHome into the Canadian marketplace, just months (8 months to be exact) after entering the US rechargeable calling card market (service has also been available for some time in the UK and Singapore). With over 1.5 million Indian's living in Canada, they feel well positioned with a rate of roughly $0.058 per minute to take over as one of the prominent companies serving this community.
The space has been traditionaly held by Reliance but with Bharti's brand name and heavy marketing spend (see the Airtel CallHome TV Commercial) they feel well positioned to take over a significant market share. The battle will be tough as Reliance has held the #1 position in this market for a while now and they will no doubt put up a strong fight!
The space has been traditionaly held by Reliance but with Bharti's brand name and heavy marketing spend (see the Airtel CallHome TV Commercial) they feel well positioned to take over a significant market share. The battle will be tough as Reliance has held the #1 position in this market for a while now and they will no doubt put up a strong fight!
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