IDT Inks a Deal to Sell Calling Cards in Rite Aid Stores

IDT has been selling phone cards in Walgreens stores for years but this month IDT announced that they have an agreement to sell IDT Phone Cards in Rite Aid stores across the country. The cards will be available in approximately 4700 retail locations in 31 states and will be co-branded with the Rite Aid logo. The cards will feature minutes ranging from as low as 150 per card all the way up to 2000 minutes per card and range in price from $5 to $50.

"IDT has been an industry leader for over 15 years and brings to Rite Aid a wealth of experience providing practical, prepaid communication solutions that we believe our Rite Aid customers will use and appreciate," said Bill Renz, Rite Aid vice president, consumables. "As an added incentive, customers who recharge an existing card with new minutes from a Rite Aid store will receive 10 percent additional minutes for free."

The deal probably means more in name than it does in terms of added revenue, but it still is a significant accomplishment especially in the declining hard card market. The deal also helps IDT push it's services to the mainstream as most of the companies success with hard cards has come from the recent immigrant consumers and not the mainstream.