Getting Your Telecom Site Found on the Internet

There are so many players in the Telcom space today that it is becoming increasingly hard to get your small to mid sized company found on the world wide web. Part of my job over the past year has been helping these types of companies overcome the big boys, by making them more visible on the web.

While I can't give away all of my trade secrets to becoming more visible on the web, I thought I would at least share the basics to help get you started:

1) Identify the major trade publications for your industry and see if they have an online web directory and post your link

2) Submit your site to all of the free directories you can find. While not the greatest thing, it will help get you started.

3) Buy a handful of directory listings with the major players like joeant.com, yahoo.com and businesseek.com

4) Find other web sites in a similar industry and ask them for links (you would be supprised what many people will do for nothing in return... yes there still are some good people left in this world).

5) Trade links with others in your industry

6) Create an affiliate program with Link Share where you pay people commission for qualified sales that they bring to your site. This is great because you only pay for sales and not clicks.

7) Buy AdWords on Google and Yahoo... don't go crazy but this is a essential part of any online marketing program. These are pay per click programs so expect to pay a little more than with LinkShare since you are paying for each click on the link and not for sales.

8) Buy a few well placed banners on some major sites like yahoo. This is expensive and you pay by impressions but it can be helpful for branding.

9) Try some shopping sites like shopping.com and yahoo shopping. These are also pay per click programs but unlike the adsense programs they bring you much more targeted visitors and a better CPA.

10) Post your URL in a few subject relevant guesbooks... be careful as this can get you blacklisted by the search engines so keep it to a minimum... no more than 20 or so tops!

11) Try posting on some free online classifieds

12) Ask your friends and family with web sites to give you a link!

You don't have to follow all of these to be successful but doing some will definitely help and remember be patient it can take months for search engines to take notice of your hard work.

Good Luck!